The number one thing I have learned in my 8 year journey as a photographer is that there simply isn't just one way to build a successful newborn photography brand. In fact, the opposite is the case:
WHEN WE START WALKING our own path AND LEAN INTO WHAT MAKES OUR HEARTS SING, THAT'S WHEN THINGS FINALLY START FALLING INTO PLACE.
I want to help you find your way to build a business that allows you to do what you love and live the life you want.
Let's get started!
heart-led education for newborn, family and motherhood photographers
No matter where you are in your journey, YOU ARE more than CAPABLE of that next step.
WORK WITH ME
a portfolio that attracts dream clients
immersive pdf guide
let's build your newborn photography business
personal mentorship
the natural newborn photography masterclass
self-paced online course
make editing a breeze with natural touch presets
my preset collection
BUILD A PORTFOLIO THAT SCREAMS you AND FINALLY ATTRACTS THOSE DREAM CLIENTS!
5 years ago, I decided to make a massive change and rebuilt my business from scratch, shooting only what felt 100% right to me. And my dream clients started to queue up to book me. Learn how you can do the same in this immersive pdf guide.
get the guide now
A 6 WEEK PERSONAL MENTORSHIP DESIGNED FOR YOU TO REACH THAT NEXT LEVEL
When I finally listened to my heart and carved out my own path in this industry, my ideal clients started to take notice. In this 6 week personal mentorship program I work with you 1:1 to find out how you can follow your very own path, making you the one and only choice for your dream clients!
apply now
A MASTERCLASS IN NATURAL, HEART-LED NEWBORN PHOTOGRAPHY
An in-depth, self-paced online course leading you through my philosophy and process of newborn photography. The ultimate resource for every newborn photographer who cares more about emotive connection than cute, trendy props.
get on the waitlist
coming soon
SAVE BIG ON EDITING TIME AND GRAB MY NATURAL TOUCH PRESET COLLECTIONS!
Whit these presets, I now spend 75% less time on editing. And there is no reason why you shouldn't have that same luxury! if you like creamy skin tones, crisp whites, soft monochromes and want to give your clients natural, timeless imagery, these presets are for you.
get them now
designed for natural light photographers
BUILD A PORTFOLIO THAT SCREAMS you AND FINALLY ATTRACTS THOSE DREAM CLIENTS!
5 years ago, I decided to make a massive change and rebuilt my business from scratch, shooting only what felt 100% right to me. And my dream clients started to queue up to book me. Learn how you can do the same in this immersive pdf guide.
get the guide now
apply now
A 6-WEEK PERSONAL MENTORSHIP DESIGNED FOR YOU TO REACH THAT NEXT LEVEL
When I finally listened to my heart and carved out my own path in this industry, my ideal clients started to take notice. In this 6 week personal mentorship program I work with you 1:1 to find out how you can follow your very own path, making you the one and only choice for your dream clients!
Get on the waitlist
A MASTERCLASS IN NATURAL, HEART-LED NEWBORN PHOTOGRAPHY
An in-depth, self-paced online course leading you through my philosophy and process of newborn photography. The ultimate resource for every newborn photographer who cares more about emotive connection than cute, trendy props.
Get your presets now
SAVE BIG ON EDITING TIME AND GRAB MY NATURAL TOUCH PRESET COLLECTIONS!
Whit these presets, I now spend 75% less time on editing. And there is no reason why you shouldn't have that same luxury! if you like creamy skin tones, crisp whites, soft monochromes and want to give your clients natural, timeless imagery, these presets are for you.
WHEN I STOPPED LOOKING LEFT OR RIGHT, MY BUSINESS FINALLY FELT LIKE me
One day, nearly 5 years ago now, I made the decision to stop playing by the "rules" and it changed everything for me. After years of trying to do all the right things that didn't feel like me at all, I leaned in to what I was truly passionate about, listened to my heart instead of the industry – and now I want to help you do the same.
I know "do your own thing" is much easier said than done. And a thing I've learned was that we don't have to do this alone. Going my own way, doesn't mean that I have to do it all by myself. But instead of buying into cookie cutter solutions and one-size-fits-all programs, I started working with professionals who have helped understand my own strengths, highlight my differences, and intuitively build the business and brand I am proud to call my own today.
MY BEGINNINGS
Back in 2017 I was three years into my full-time photography journey, but I was lightyears away from where I am today. I shot at low prices, was unhappy with the results of my work, felt drained and unhappy. My clients back then loved my work, but I hated it. It didn’t represent me - just the industry. The trendy poses, props and fake smiles. All of it was pretty, but it simply wasn’t me at all. The “dream business” was starting to feel like a nightmare I couldn’t get out of.
THE turning point
I finally realised that I needed to quit or make a massive change. And so I decided to start from scratch. I found what my style is, how I wanted to work and who my dream clients were – and I built everything else around that. I realised that in some way, intuitively, I had always known what I wanted – I just hadn’t allowed myself to really think about it. And you know what? What I did, actually worked. I suddenly found myself getting booked for dream shoots by dream clients at dream prices.
today
My style now is a mixture of super simple Scandinavian minimalism and timeless neutrality. All I need to shoot is a simple location that helps the connection between my clients take centerstage. The experience I offer my clients is what's most important to me. And all of it is planned from my imagination and intuition, mapped out and built over years. I didn’t look left and right, only inwards and ahead. And that feels great.
"Helianna's sessions are incredibly relaxed, the process feels natural and is wonderful to watch. During a newborn shoot Helianna doesn't rush or stress, creating this magically positive atmosphere."
Henna
NEWBORN shoot client
Helianna's way of working is so confident and peaceful to watch. She gave trust and made clear that we all can do it. I need to start trust my own visions and skills and good things will happen.
Katariina
WORKSHOP client
Fresh toughts and evergreen content straight to your mail box. Besides all the fab skills you have learned, the mindset is your strongest weapon. Join the community.
GET ON the MAILING LIST TO STAY UP TO DATE
GET THE INSIDE SCOOP
HOW I FIND BALANCE as A PHOTOGRAPHER, BUSINESS OWNER AND MOM OF THREE
READ NOW
Some years ago the thought of running my own business seemed like a dream. Being able to work according to MY schedule, not having to please a demanding boss, taking breaks whenever I want to – what an amazing thought! Of course, once I was in the thick of it, I realised quickly that running a business was hard work and that I am in fact the most demanding boss I could ever have...
newborn photography
HOW TO PREPARE A NATURAL and EASY STUDIO SHOOT FOR A NEWBORN FAMILY
READ NOW
All kind of serving during your client process leaves a mark. To me the most important aim is to make a newborn family to feel that they are at home, there's no rush and I'll take care of everything. When the family arrives to my studio I priorly ask if they want to have coffee or tea and offer them cold beverages and some pastry. They have a time to sit down and take a breathe while I take care of the baby...
GET MY NATURAL TOUCH PRESETS
Get them now
Designed for natural light photographers, these presets will save you so much editing time while creating a natural, gentle, nordic image feel.
less time editing - more time working on your business
CONTACT me
If you are interested in a mentorship, have questions, feedback or just want to say hi, send me an email to hello@heliannamalinen.com or fill the contact form. I look forward to hear from you!
JOIN THE COMMUNITY ON INSTAGRAM
Join me on the Gram for plenty of tips on how to keep things in balance while running a small business as a mom of three, insights into my client process, advice on newborn, motherhood and family photography and much more. Can't wait to connect!
COME SAY HI!
